Here's what we've been saying, thinking and doing.
25 November 2009
Boost Trading hires Identica to develop Pip organic fruit-juice brand
LONDON – Organic food producer Boost Trading has hired branding agency Identica to create and launch its new range of fresh organic juices, Pip.
The premium range of chilled fruit blends, certified by the Soil Association, will be targeted at families and more ‘eco conscious’ consumers.
01 November 2009
Identica handed design work for Start transport initiative
LONDON – Design agency Identica has been appointed to develop branding and communication tools for the EU-funded transport project, Start, and will be leading the design phase of a new pan-European consumer travel website as part of the initiative.
Start, which stands for Seamless Travel across the Atlantic Area regions using Sustainable Transport, is a €7.5m project being led by the Merseytravel Passenger Transport Executive.
06 May 2009
RDA Organic packaging refreshed by Identica
LONDON – RDA Organic has appointed design agency Identica to refresh the brand identity of its range of kids’ drinks.
The new look will be seen on packs, in advertising and point-of-sale material, and even on RDA Organic vehicles.
16 April 2009
Richard Morris joins Identica as managing director
Richard Morris has been appointed as managing director of Identica.
Richard Morris has been appointed as managing director of Identica. Morris, who was formerly regional director of advertising agency DDB Europe, will work alongside chief executive and creative director Franco Bonadio, and report to Bonadio and Gregor Angus, chief operating officer of Identica-owner Cossette UK.
15 January 2009
Voxpop: Consultancy charge-out rates
In 2008, consultancies bucked the trend and raised their charge-out rates in line with salaries, according to a report by the Design Business Association. How will you justify raising your rates to clients in 2009?
The simple answer is, we won’t. It’s going to be hard this year and we need to do everything we can to be profitable. Value for money and making reduced budgets work harder are the new priorities for clients. This might mean us streamlining or offering two-for-one deals.
Franco Bonadio, Chief executive, Identica
Highlights
