David Cameron’s Big Society aims to encourage greater volunteering and philanthropy within local communities. This philosophy intends to encourage and support people with passion, ambition and initiative to pursue social enterprise and for voluntary groups to take over the running of public services. It hopes to create a new era in the regeneration of our local community.
Creativity lies at the heart of any consistently successful consultancy and a recent survey shows that clients can be more impressed by reputation rather than award prowess.
Identica’s parent company Cossette Group is to be renamed Esprit de Corps in the UK as part of a global restructure.
Identica has appointed Sam Stone to the role of Creative Director as it reveals the latest phase of its expansion plan.
Sam brings with her tremendous retail branding experience and will be responsible for nurturing the agency’s creative team and developing its retail offering to help broaden its proposition.
Identica has rebranded Armenian brandy Ararat, creating a new visual identity, packaging and phoenix brand symbol.
The consultancy was approached in 2008 to take part in a three-way paid creative pitch, beating Coley Porter Bell and Nude.
Identica has been appointed to redesign the visual identity of Cinema City International, a multiplex theatre group operating in Israel and across Central and Eastern Europe, following a nine-way pitch.
Identica has created a new visual identity for the relaunch of Russian cosmetics company Divage.
The consultancy was asked to create a new look for the brand by identifying its target audience, and also to devise new packaging and a marketing slogan.
Identica has appointed Carol Lavender to the new role of Deputy Managing Director.
The former head of client development at Publicis Consultants will be responsible for driving new business at the consultancy.
A head start with Jo Malone. Identica’s 5 minutes of fame working with entrepreneurs in the BBC 1 TV hit series High Street Dreams.
Identica has rebranded Heritage Link as The Heritage Alliance, following the appointment of chef Loyd Grossman as the group’s chairman in December.
The Heritage Alliance appointed Identica without a pitch on the strength of the group’s relationship with advertising agency MCBD, which counts Grossman as a client and which is also owned by Cossette.