Here's what we've been saying, thinking and doing.
16 December 2010
Big Society and Brand Power
Sam Stone – Creative Director
David Cameron’s Big Society aims to encourage greater volunteering and philanthropy within local communities. This philosophy intends to encourage and support people with passion, ambition and initiative to pursue social enterprise and for voluntary groups to take over the running of public services. It hopes to create a new era in the regeneration of our local community.
01 December 2010
Art Education IS valuable.
Sam Stone – Creative Director
I was reading in the newspaper the other day that one of the speakers at the Millbank Rally last week was Angela Maddock, an art lecturer from Swansea University. In her speech she rejected the idea that the arts should be subordinated to so called ‘useful’ subjects and instead argued for a defence of ‘art for arts sake’. This was in reaction to the worrying news that art departments in English universities are to be excessively hit by funding cuts.
26 November 2010
Identica profiled in Creative Survey
Creativity lies at the heart of any consistently successful consultancy and a recent survey shows that clients can be more impressed by reputation rather than award prowess.
18 November 2010
Identica parent group Cossette restructures
Identica’s parent company Cossette Group is to be renamed Esprit de Corps in the UK as part of a global restructure.
Richard Morris, managing director of Identica, says that the only change, in terms of structure and implications for Identica, is in its holding company’s name.
09 November 2010
Identica appoints Design Week rising star
Identica has appointed Sam Stone to the role of Creative Director as it reveals the latest phase of its expansion plan.
04 November 2010
Identica adds a dash of ‘premiumisation’ to Armenian brandy
Identica has rebranded Armenian brandy Ararat, creating a new visual identity, packaging and phoenix brand symbol.
13 October 2010
Identica appoints Carly Mercer to new role of Business Development Director
13 Oct 2010 – Design Week
Identica has appointed Carly Mercer to the new role of Business Development Director ahead of major plans to expand the agency in 2011.
07 October 2010
We can do better than choosing safe options
Taking a few risks could work wonders for our output – Franco Bonadio looks at what we can do to push our projects that little bit further
How many clients have you worked with who pick the concept you want them to pick? Moments before a key presentation, there you are nervously wondering what’s going to happen. It’s one of design’s great moments of truth. You wonder/ Will they like it? Did we answer the brief? Which one will they choose? Shall we put a safe option in or will they hate everything anyway? Ah yes, the fear of failure, that wonderful force of creative motivation.
30 September 2010
Identica to rebrand multiplex operating group Cinema City
Identica has been appointed to redesign the visual identity of Cinema City International, a multiplex theatre group operating in Israel and across Central and Eastern Europe, following a nine-way pitch.
30 September 2010
Subtlety would have made Boris’ bikes more appealing
I hate the new London bike scheme. Correction,I hate the new over-branded bike scheme by Barclays. I am not alone as I am now starting to see ’F*** Barclays’ stickers appear all over the bikes everywhere I go.
13 September 2010
Identica adds French touch to Russian cosmetics
Identica has created a new visual identity for the relaunch of Russian cosmetics company Divage.
The consultancy was asked to create a new look for the brand by identifying its target audience, and also to devise new packaging and a marketing slogan.
02 September 2010
Chris Cochrane is joining Identica as senior designer from Landor.
Chris Cochrane is joining Identica as senior designer from Landor. Identica has also hired John Kearns as designer and Charlotte MacDonald, who moves from Foxtrot Hotel, as project manager.
08 July 2010
Carol Lavender joins Identica as deputy managing director
Identica has appointed Carol Lavender to the new role of deputy managing director.
The former head of client development at Publicis Consultants will be responsible for driving new business at the consultancy.
14 April 2010
Identica forms partnership with Your Studio
Identica has formed a new partnership with branding and interiors consultancy Your Studio.
Your Studio has relocated to the Identica London office, from where the two groups will collaborate on projects where there is a ’natural fit’,despite remaining separate businesses, says Your Studio creative partner Howard Sullivan. This would include ventures where clients want consistency between 2D brand development and 3D interiors.
08 April 2010
Who wouldn’t prefer a big juicy retainer?
Advertising traditionally calls the shots over design. But in the current climate, Franco Bonadio says it’s not quite that simple
Working in design – it’s so bloody tough and unfair, but we’ve had a good time in the past, with plenty of projects, nice clients and freedom to push the creative boundaries. Then suddenly it all changed and work wasn’t there anymore. And now it’s so hard to grow again and even harder to see the future for design.
Previous PageHighlights
