Our News

Read more here about what we’ve been up to lately.


Big Society and Brand Power – Sam Stone

16 December 2010 by ben slade

David Cameron’s Big Society aims to encourage greater volunteering and philanthropy within local communities. This philosophy intends to encourage and support people with passion, ambition and initiative to pursue social enterprise and for voluntary groups to take over the running of public services. It hopes to create a new era in the regeneration of our local community.

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Identica profiled in Creative Survey

26 November 2010 by ben slade

Creativity lies at the heart of any consistently successful consultancy and a recent

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survey shows that clients can be more impressed by reputation rather than award prowess.

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Identica appoints Design Week rising star

9 November 2010 by ben slade

Identica has appointed Sam Stone to the role of Creative Director as it reveals the latest phase of its expansion plan.

Sam brings with her tremendous retail branding experience and will be responsible

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for nurturing the agency’s creative team and developing its retail offering to help broaden its proposition.

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Identica adds French touch to Russian cosmetics

13 September 2010 by ben slade

Identica has created a new visual identity for the relaunch of Russian cosmetics company Divage.

The consultancy was asked to create a new look for the brand by identifying its target audience, and also to devise new packaging and a marketing slogan.

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Identica feature on the BBC

17 March 2010 by ben slade

A head start with Jo Malone.  Identica’s 5 minutes of fame working with entrepreneurs in the BBC 1 TV hit series High Street Dreams.

Identica speaks out on Radio 5 Live

9 March 2010 by ben slade

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Identica turns Heritage Link into The Heritage Alliance

1 February 2010 by ben slade

Identica has rebranded Heritage Link as The Heritage Alliance, following the appointment of chef Loyd Grossman as the group’s chairman in December.

The Heritage Alliance appointed Identica without a pitch on the strength of the group’s relationship with advertising agency MCBD, which

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counts Grossman as a client and which is also owned by Cossette.

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  • Identica Insight 18:

    Food Futures

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  • Identica Bitesize:

    Retail Week Live 2014.

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  • “Three new faces of Tesco Extra"

    Positive feedback from the new Watford Store opening.

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  • Giving muscle to an Italian Icon

    Identica launches Martini Spirito.

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  • New identity for Which?

    Identica creates new logo and communications for Which?

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