Here's what we've been saying, thinking and doing.
17 October 2011
Bank Revolution
17 October 2011| Franco Bonadio
It’s official. The banking revolution’s underway. George Osborne has said so. The angry mob (us) smell blood and this time we want justice and nothing short of a revolution will do. Deep down however, we fear we’ve heard it all before. Sure the banks and bankers get a ‘public’ slap but as changes to banking practices become drawn out, the ‘big idea’ is inevitably watered down and when (finally) put into practice, we (still the angry mob) won’t feel or notice a thing.
12 October 2011
Every picture sells a story…
12 October 2011 | By Sam Stone
The human tribe is a collective of storytellers – capturing experience through myth, legend, fireside tales or paintings on the cave wall. We communicate, empathise and find historical continuity and meaning through tales told, stories heard and images experienced and remembered.
03 August 2011
Identica appoints award winning Leigh Chandler as Design Director
Identica has appointed Leigh Chandler to the role of Design Director as it continues to bolster its creative department.
Leigh brings with her over 10 years branding experience specialising in identity, brand world creation and evolution, as well packaging and retail design.
04 July 2011
Identica unveils global identity for Cinema City
Identica has revealed the new visual identity of international cinema group, Cinema City International (CCI). The agency, who won the business following a competitive pitch, has refreshed the company’s brand identity, for the first time in 15 years when it launched its first multiplex in Europe, as part of major investment in the brand.
04 April 2011
Does Tesco believe in its own-brand?
30 March 2011 | By Rachel Donachie
As Tesco launches its first branded yoghurt range ’Yoo’, and boasts its ability to undercut ’popular brands’ by 20%, we ask the branding and design industry why the retailer is choosing not to market predominantly under its own brand name?
11 March 2011
Tried and tested tips for a new adventure
A couple of years ago I remember watching Micheal Palin staring down at an unrecognisable plate of food, in a remote corner of the world and thinking“ … better eat up as I’ve no idea where my next meal’s coming from..” That was then and when similarly I think about the design sector, I am glad those hungry days are now a fading memory.
09 March 2011
Identica rebrands Ecozone range
Identica has rebranded household cleaning products company Ecozone, which is looking to better target what the consultancy calls ’eco-dabblers’.
Highlights
