Here's what we've been saying, thinking and doing.
15 November 2012
Identica appoint Tim Brennan as Head of Brand Communication
Identica has hired Tim Brennan as its new Head of Brand Communication as it continues to grow its design studio.
13 September 2012
Pip, Pip Hooray Identica grows the PIP family
PIP Organic, the company specialising in 100% pure, healthy and organic juices are today announcing the launch of handy ‘take home’ cartons, a new range of chilled drinks especially designed for all the family. The cartons join the Pip family of fresh bottles and kids cartons launched in March 2012 making a range of products for every occasion.
13 September 2012
Identica appoints Chris Cleaver as Planning Director
Chris Cleaver has been appointed as Planning Director to Identica, as the agency builds its strategy credentials and brings a solid customer perspective to the agency’s work.
15 August 2012
Why Vince should be in charge of our creative industries
Identica MD, Richard Morris has featured in the New Statesman again. This time he’s talking about how responsibility for the creative industries should be transferred to the business department.
17 July 2012
Identica creates new identity for GoSeeDo
Identica have created a brand new identity for Attraction World’s brand new consumer facing brand, GoSeeDo.
21 June 2012
Microsoft Surface: good name
Our MD, Richard Morris, has been up to his musings again in The New Statesmen. This time he’s talking about Microsofts new tablet offering, Surface, and why he thinks it will work.
Names are funny things. Take for example “Starkiller”. It’s not a bad name. It’s pretty appropriate for a character in a Sci Fi story – probably a bad guy, someone you wouldn’t want to mess with. But the world would have been a poorer place if George Lucas had left the main protagonist of his most famous work with that moniker, instead of the more evocative (and appropriate) “Skywalker”.
21 May 2012
IPOs made of Sand
Our MD, Richard Morris, has been musing on the dangers of gambling on IPOs in The New Statesman. Here’s his piece…
Merchant banks do apparently gamble vast sums on hunches.
Watching the Facebook IPO launch on Friday struck me as a typical example of Emperors New Clothes syndrome. Mainly because I’ve lived through it before.
23 April 2012
Identica and Hyphen form collaborative partnership
Identica and product design and development consultancy Hyphen have formed a collaborative partnership to proactively explore new ways of developing brands and products, both for their existing client base and to look at generating their own product and brand IP.
13 April 2012
Pip pip hooray!
02 April 2012
Identica appoints Giles Hardy as Head of 3D Creative
Identica has hired Giles Hardy as its new Head of 3D Creative as it continues to cement its credentials in 3D design.
23 March 2012
Identica appoints John Wigham as Design Director
Identica is delighted to confirm that John Wigham is joining the agency as a Design Director, as Creative Director Sam Stone continues to bring exciting new creative talent into the agency.
09 March 2012
Identica’s ‘good, fruity fun’ packaging for PIP Kids
Identica has created the designs for the PIP Kids range of chilled organic drinks for children.
14 February 2012
Identica creates new identity for Which?
Which?, Europe’s largest consumer organisation, is to begin rolling out a new logo and visual identity system, developed by Identica.
03 February 2012
Tesco’s blueprint for change
15 January 2012 | The Sunday Times
Philip Clarke, Tesco’s chief executive, has already drawn up plans for bringing the shoppers back. Clarke’s vision is a Tesco that offers value, friendlier, more attentive service and an enjoyable shopping environment. “It’s when you go into the store and it’s got very clear pricing, a great range and good presentation. It should make you feel warmer,” said Clarke.
Tesco’s new look store at Tooley Street, near London Bridge
18 January 2012
Identica develop new Ecozone website
Leading branding agency Identica has launched a new website for the innovative cleaning and household products company Ecozone.
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