02 April 2012

Identica appoints Giles Hardy as Head of 3D Creative

Identica has hired Giles Hardy as its new Head of 3D Creative as it continues to cement its credentials in 3D design.

Hardy has over 15 years experience creating brand related consumer experiences across a broad range of sectors including retail, exhibition, hospitality and workplace environments in the UK and internationally.

Previously holding Design Director positions at Fitch and most recently Household, Hardy has worked closely with Identica’s Creative Director Sam Stone on numerous branding and retail projects. He has worked with clients as diverse as Tesco, Harrods, STA Travel and Vodafone.

Commenting on the move, Richard Morris, Managing Director of Identica said:

“Identica has a rich history in 3D design and we are currently working on projects with some of Britain’s largest retailers. I believe we have an opportunity with the team we are building at Identica to do something special in this field I wanted to ensure 3D had the best personal leadership. And Giles is certainly that”.

Sam Stone, Creative Director at Identica, says: “Giles is a true 3D specialist who loves form, structure, product, environment and experience. He undoubtedly understands how brands can come to life within their environment and his retail knowledge will bring an exciting new dimension to our agency”.

Giles Hardy added “I’m particularly excited with the opportunity of developing another discipline within the Identica offer. It’s a great chance for us to create holistic 2D-3D experiences for our clients across a wide range of sectors. I thrive on the idea of scale, taking a brand or proposition or idea across many different formats”