Our News

Read more here about what we’ve been up to lately.

Highlights

Pink Up

15 August 2016 by admin

Challenge

The market for nail polishes, accessories, and nail-care products is very crowded, populated as it is by both global and local brands.  Taber Trade asked Identica to breath new life into its Pink Up nail care brand, to help it stand out and compete effectively.

Insight

We recognized that nail polish and nail art is one way that today’s women show both how fashion conscious they are but also to display their creativity and individuality.  We recognized quickly how important it was for this brand to exude energy and excitement as well as showcasing the breadth of colours and accessories to choose from the entire product range.

 

Solution

Our new designs for Pink Up are an evocation of its strapline “Оставайся собой”, which translates as ‘Stay True to Yourself.’  We created a unique visual language and a clear brand architecture, accompanied a brand building strategy in the both conventional and social media.

This is carried through into a series of flexible templates for brand communications and point of sale, featuring a high fashion image of a ‘Pink-Up Girl’ featured in Podrujka’s magazine.

 

 

Client

Pink Up

Sector

Fashion & Beauty

Region

Russia

What we did

Brand design, Packaging design & Production

Bloom Gin

15 July 2016 by admin

Challenge

Bloom was created by master distiller Joanne Moore as a gin inspired by nature that would appeal to confident, intelligent women. Whilst the product has been highly acclaimed and well received by the target audience the packaging lacked stand out and pull.

Insight

Bloom’s packaging disappeared on shelf due to its recessive labelling and because it was often placed at the back of the bar behind other bottles. We felt that there was an opportunity to not only bring the brand into the spotlight, but also use the packaging for storytelling about the inspiration and the botanicals behind Bloom.

Solution

Our design celebrates the beauty and delicate balance of nature that Joanne captured through the drink. We brought this to life through our illustrative pattern that captures the botanicals and the inspiration behind the recipe.

To increase shelf stand out we increased the label size, creating a unique shape that would become recognisable to the brand. Changing the substrate of the label and the neck collar from transparent PSL to opaque paper and foil increased quality perception as well as stand out.

We have also extended the range to include Summer Cup, Jasmine and Rose and Lemon and Elderflower to take the brand into a variety of different seasonal occasions.

 

Client

Quintessential Brands

Sector

Alcoholic Beverages

Region

UK

What we did

Packaging design & Production

Want to work at Identica?

15 June 2016 by admin

Placement Opportunities

Calling all future superstars!

We are a leading, award winning, Brand Strategy & Design agency and we are offering you the chance to gain relevant, hands-on experience working closely with our talented team on Big Brand projects and get paid for the pleasure!

Come to Identica for a month, and kick start your career!

Drop us a line at I’m a superstar! with your portfolio and we’ll be in touch.

 

 

We’re DBA Award Winners for the 2nd year running.

12 February 2016 by admin
For the second year running, Identica are delighted to receive recognition from the DBA in the form of a prestigious DBA award for our work on J2O Glitter Berry.  J2O’s seasonal limited editions are an important activity for the J2O brand, helping keep the brand fresh and creating noise in the category.

Despite the fact Glitter Berry had already appeared in pubs and bars and on supermarket shelves for the two previous Christmas holiday seasons, our design work helped J2O Glitter Berry turn in a truly sparkling performance.  Sales rocketed by 300% compared to the previous year,  partly driven by a big slug of new drinkers turning to J2O for the first time.
We should admit however that the team may have switched to an alternative sparkling liquid at the award ceremony in order to celebrate the win!

  • National Rail

    Summer Campaign 2018

    Read More >

  • Kenwood

    Feed your imagination

    Read More >

  • Berkeley Square The London Dry Gin

    Distilled to perfection

    Read More >

  • Bespoke Cleaning

    A fresh clean look for Bespoke

    Read More >

  • Markell

    Natural and Healthy Cosmetics

    Read More >

Back To Top