Pernod Ricard wanted to strengthen its famous Ararat brandy’s position in the valuable Russian market, so they asked Identica to help express a new positioning, “Engaging and Inspiring Legends for Today” across the branding.
Leveraging the brand’s proud Armenian provenance and heritage would communicate authenticity and sophistication to modern, brand-aware audiences.
We reviewed and modernised all brand identity elements to give more clarity and standout, and developed a new symbol that could unite communications across the range. The bottles we designed for the 9 variants are pure Armenia, a stylish new take on their ancient culture. We achieved an outstanding quality feel from the standard 3 Stars to the handmade crystal glass of their Extra Premium.
WHAT WE DID
Brand strategy, brand architecture, brand identity, packaging design, brand management, gifting, retail design.