Challenge

Clive Christian had created the worlds most expensive perfume (£142,000), and was loved by customers world wide.

Insight

Retailers and customers were crying out for the brand to innovate across a variety of price points and share more of the exquisite Clive Christian brand secrets.

Solution

We carefully re-crafted the logo, type and coat of arms to reflect the brands luxury positioning. One by one we have evolved the products in the original and Clive’s Private Collections to ensure that every touch point is truly extraordinary and represents British Craftsmanship at its very best.  Through the new product innovation range extensions and limited editions, we have revolutionised the Clive Christian Portfolio and the brand is seeing amazing sales results. With new customers and new retail outlets being offered to them, there is still lots to come that we are unable to share with you just yet.  Truly exciting times for this British Luxury Brand.

Client

Clive Christian

Sector

Luxury, Beauty, Fragrance

Region

UK

What we did

Brand Strategy, Packaging Design, Structural Design, Gifting, Merchandising & Comms, Website & Digital Ads, Product Consultancy, Brand Guidelines.

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