Identica redesigns drench to look as appetising as it tastes.
Based on the insight that consumers are looking for a juice drink that balances taste with hydration we were challenged to communicate the product’s perfect balance of 2 fruits and spring water.
Leveraging drench’s heritage as a water brand we wanted to communicate the product’s perfect balance of juice and spring water for consumers looking for taste and hydration. on. We took the historic visual equity of drench having 2 elements clashing together on pack and evolved this into a grown up illustration
of 2 fruits being drenched with spring water to drive reappraisal and increase appetite appeal for the product.
WHAT WE DID