Create a consumer-facing online ticketing brand that users associate with good times and happy memories to come.
Consumers need encouraging to buy tickets to attractions in advance, as it can stifle the feeling of spontaneity. To counter this, we could reward customers by making them feel proud of being organised, while the arrival of their tickets builds anticipation and excitement.
We came up with a memorable name that doubles as a call to action: Go, See, Do. The playful logo takes its inspiration from ticket stubs (ever kept one as a memento of a great day out?) supported by our “Your ticket to unmissable experiences” tagline. The new visual language has immediate standout and was effectively applied to print, digital and outdoor advertising.
WHAT WE DID
Brand strategy, naming, research, brand identity, brand communications, digital communications, advertising.