Identica | News

Here's what we've been saying, thinking and doing.

23 April 2012

Identica and Hyphen form collaborative partnership

Identica and product design and development consultancy Hyphen have formed a collaborative partnership to proactively explore new ways of developing brands and products, both for their existing client base and to look at generating their own product and brand IP.

13 April 2012

Pip pip hooray!

At the beginning of the month, our client Pip Organic held a launch event at Whole Foods, Kensington to showcase their new kids organic fruit juice product. The new brand looked bright and cheerful attracting kids from all over the store to come and try it. And in the window, another of our clients, Ecozone, were proudly displaying our new packaging design to those that walked by. Click on more for a look at the beautiful display.

02 April 2012

Identica appoints Giles Hardy as Head of 3D Creative

Identica has hired Giles Hardy as its new Head of 3D Creative as it continues to cement its credentials in 3D design.

23 March 2012

Identica appoints John Wigham as Design Director

Identica is delighted to confirm that John Wigham is joining the agency as a Design Director, as Creative Director Sam Stone continues to bring exciting new creative talent into the agency.

09 March 2012

Identica’s ‘good, fruity fun’ packaging for PIP Kids

Identica has created the designs for the PIP Kids range of chilled organic drinks for children.

14 February 2012

Identica creates new identity for Which?

Which?, Europe’s largest consumer organisation, is to begin rolling out a new logo and visual identity system, developed by Identica.

03 February 2012

Tesco’s blueprint for change

15 January 2012 | The Sunday Times

Philip Clarke, Tesco’s chief executive, has already drawn up plans for bringing the shoppers back. Clarke’s vision is a Tesco that offers value, friendlier, more attentive service and an enjoyable shopping environment. “It’s when you go into the store and it’s got very clear pricing, a great range and good presentation. It should make you feel warmer,” said Clarke.

Tesco’s new look store at Tooley Street, near London Bridge

18 January 2012

Identica develop new Ecozone website

Leading branding agency Identica has launched a new website for the innovative cleaning and household products company Ecozone.

17 January 2012

Laughter is the best medicine – Sam Stone

A remedy for January blues and a New Year’s Resolution

A recent design industry survey suggested that many agencies feel their clients not only want more work for less money but perhaps more concerning for us creative types is that they also appear to want much safer design solutions as well. These are solutions that won’t cause too many difficult conversations within the business nor do they result in additional challenges over and above those dealt with day to day. We all know that safer solutions will not enhance, our own or indeed our client’s reputations and that ‘safe’ will ultimately not make the world a more interesting place to live.

17 October 2011

Bank Revolution

17 October 2011| Franco Bonadio

It’s official. The banking revolution’s underway. George Osborne has said so. The angry mob (us) smell blood and this time we want justice and nothing short of a revolution will do. Deep down however, we fear we’ve heard it all before. Sure the banks and bankers get a ‘public’ slap but as changes to banking practices become drawn out, the ‘big idea’ is inevitably watered down and when (finally) put into practice, we (still the angry mob) won’t feel or notice a thing.

12 October 2011

Every picture sells a story…

12 October 2011 | By Sam Stone

The human tribe is a collective of storytellers – capturing experience through myth, legend, fireside tales or paintings on the cave wall. We communicate, empathise and find historical continuity and meaning through tales told, stories heard and images experienced and remembered.

03 August 2011

Identica appoints award winning Leigh Chandler as Design Director

Identica has appointed Leigh Chandler to the role of Design Director as it continues to bolster its creative department.

Leigh brings with her over 10 years branding experience specialising in identity, brand world creation and evolution, as well packaging and retail design.

04 July 2011

Identica unveils global identity for Cinema City

Identica has revealed the new visual identity of international cinema group, Cinema City International (CCI). The agency, who won the business following a competitive pitch, has refreshed the company’s brand identity, for the first time in 15 years when it launched its first multiplex in Europe, as part of major investment in the brand.

04 April 2011

Does Tesco believe in its own-brand?

30 March 2011 | By Rachel Donachie

As Tesco launches its first branded yoghurt range ’Yoo’, and boasts its ability to undercut ’popular brands’ by 20%, we ask the branding and design industry why the retailer is choosing not to market predominantly under its own brand name?

11 March 2011

Tried and tested tips for a new adventure

A couple of years ago I remember watching Micheal Palin staring down at an unrecognisable plate of food, in a remote corner of the world and thinking“ … better eat up as I’ve no idea where my next meal’s coming from..” That was then and when similarly I think about the design sector, I am glad those hungry days are now a fading memory.