Here's what we've been saying, thinking and doing.
14 February 2012
Identica creates new identity for Which?
Which?, Europe’s largest consumer organisation, is to begin rolling out a new logo and visual identity system, developed by Identica.
03 February 2012
Tesco’s blueprint for change
15 January 2012 | The Sunday Times
Philip Clarke, Tesco’s chief executive, has already drawn up plans for bringing the shoppers back. Clarke’s vision is a Tesco that offers value, friendlier, more attentive service and an enjoyable shopping environment. “It’s when you go into the store and it’s got very clear pricing, a great range and good presentation. It should make you feel warmer,” said Clarke.
Tesco’s new look store at Tooley Street, near London Bridge
18 January 2012
Identica develop new Ecozone website
Leading branding agency Identica has launched a new website for the innovative cleaning and household products company Ecozone.
17 January 2012
Laughter is the best medicine – Sam Stone
A remedy for January blues and a New Year’s Resolution
A recent design industry survey suggested that many agencies feel their clients not only want more work for less money but perhaps more concerning for us creative types is that they also appear to want much safer design solutions as well. These are solutions that won’t cause too many difficult conversations within the business nor do they result in additional challenges over and above those dealt with day to day. We all know that safer solutions will not enhance, our own or indeed our client’s reputations and that ‘safe’ will ultimately not make the world a more interesting place to live.
17 October 2011
Bank Revolution
17 October 2011| Franco Bonadio
It’s official. The banking revolution’s underway. George Osborne has said so. The angry mob (us) smell blood and this time we want justice and nothing short of a revolution will do. Deep down however, we fear we’ve heard it all before. Sure the banks and bankers get a ‘public’ slap but as changes to banking practices become drawn out, the ‘big idea’ is inevitably watered down and when (finally) put into practice, we (still the angry mob) won’t feel or notice a thing.
12 October 2011
Every picture sells a story…
12 October 2011 | By Sam Stone
The human tribe is a collective of storytellers – capturing experience through myth, legend, fireside tales or paintings on the cave wall. We communicate, empathise and find historical continuity and meaning through tales told, stories heard and images experienced and remembered.
03 August 2011
Identica appoints award winning Leigh Chandler as Design Director
Identica has appointed Leigh Chandler to the role of Design Director as it continues to bolster its creative department.
Leigh brings with her over 10 years branding experience specialising in identity, brand world creation and evolution, as well packaging and retail design.
04 July 2011
Identica unveils global identity for Cinema City
Identica has revealed the new visual identity of international cinema group, Cinema City International (CCI). The agency, who won the business following a competitive pitch, has refreshed the company’s brand identity, for the first time in 15 years when it launched its first multiplex in Europe, as part of major investment in the brand.
04 April 2011
Does Tesco believe in its own-brand?
30 March 2011 | By Rachel Donachie
As Tesco launches its first branded yoghurt range ’Yoo’, and boasts its ability to undercut ’popular brands’ by 20%, we ask the branding and design industry why the retailer is choosing not to market predominantly under its own brand name?
11 March 2011
Tried and tested tips for a new adventure
A couple of years ago I remember watching Micheal Palin staring down at an unrecognisable plate of food, in a remote corner of the world and thinking“ … better eat up as I’ve no idea where my next meal’s coming from..” That was then and when similarly I think about the design sector, I am glad those hungry days are now a fading memory.
09 March 2011
Identica rebrands Ecozone range
Identica has rebranded household cleaning products company Ecozone, which is looking to better target what the consultancy calls ’eco-dabblers’.
16 December 2010
Big Society and Brand Power
Sam Stone – Creative Director
David Cameron’s Big Society aims to encourage greater volunteering and philanthropy within local communities. This philosophy intends to encourage and support people with passion, ambition and initiative to pursue social enterprise and for voluntary groups to take over the running of public services. It hopes to create a new era in the regeneration of our local community.
01 December 2010
Art Education IS valuable.
Sam Stone – Creative Director
I was reading in the newspaper the other day that one of the speakers at the Millbank Rally last week was Angela Maddock, an art lecturer from Swansea University. In her speech she rejected the idea that the arts should be subordinated to so called ‘useful’ subjects and instead argued for a defence of ‘art for arts sake’. This was in reaction to the worrying news that art departments in English universities are to be excessively hit by funding cuts.
26 November 2010
Identica profiled in 2010 Creative Survey
Creativity lies at the heart of any consistently successful consultancy and a recent survey shows that clients can be more impressed by reputation rather than award prowess.
18 November 2010
Identica parent group Cossette restructures
Identica’s parent company Cossette Group is to be renamed Esprit de Corps in the UK as part of a global restructure.
Richard Morris, managing director of Identica, says that the only change, in terms of structure and implications for Identica, is in its holding company’s name.
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