Here's what we've been saying, thinking and doing.
10 April 2013
Working with the Post Office in 2012 at one of their flagship branches in Birmingham, Identica analysed the way customers were using the space and created a completely new in-branch communications system and customer flow.
By identifying and clearly signposting the different customer missions, we not only helped the Post Office grow awareness of its products and services, but also improved the overall customer experience.
27 March 2013
On the 13th and 14th of March, the team from Identica attended Retail Week Live, a 2-day event held in central London bringing together retail leaders to debate the issues driving the sector, both in the UK and internationally.
15 February 2013
Can a corporate rebrand really deliver a decisive change in internal culture?- Marketing Magazine 13 Feb 2013
Identica CEO, Richard Morris, tells us why he says yes to how a corporate rebrand can deliver a decisive change in internal culture in this weeks Marketing Magazine.
Yes, but in the case of Blackberry, however, I don’t think this will work. To get internal or external audiences to relook at a brand, first and foremost a name change must be dramatic enough to grab people’s attention. Think about when ‘The Spastics Society’ changed its brand to ‘Scope’, and the profound effect that ultimately had in getting people to think positively about Cerebral Palsy.
I suspect most folk working at RiM already told their friends they worked for Blackberry – because that’s the name everyone recognises. RIM is a pretty meaningless brand to most outside the technological and investment communities. So the ‘new’ name doesn’t prompt re evaluation, or even give staff much of a reason to tell their friends the ‘news’.
And if the staff can’t get excited, nothing’s going to change.
14 February 2013
Happy Valentine’s Day. Our “Share the Love” week has come to a close. Check out some brands that have been sharing the love today.
Ben & Jerry’s “Supporting Better Dairy” campaign. Follow on Twitter #lovethecows
13 February 2013
Here’s the second instalment of our “Share the Love” week here at Identica. We are especially proud to be just feet away from the BT Tower of Love!
BT Tower of love. With its own Twitter handle, the tower has been flirting around the rest of London for Valentine’s Day: https://twitter.com/bttowerlondon
12 February 2013
As part of our “Share the Love” week here at Identica we thought we’d update you with the great stuff we found today. Do you have a favourite?
British Heart Foundation- Love Installations (bhf.org.uk)
11 February 2013
To celebrate (or maybe commiserate?) Valentine’s Day this week, we are showcasing the different ways brands use the theme of love to connect with consumers, either through some generous or thoughtful brand communications, or a clever Valentine’s Day promotion.
06 February 2013
Identica has worked with Bacardi-Martini to launch Spirito, a new blend from Martini aimed specifically at younger male consumers. Spirito is initially launching in Russia, where Martini is already a well-known name.
15 November 2012
Identica has hired Tim Brennan as its new Head of Brand Communication as it continues to grow its design studio.
13 September 2012
PIP Organic, the company specialising in 100% pure, healthy and organic juices are today announcing the launch of handy ‘take home’ cartons, a new range of chilled drinks especially designed for all the family. The cartons join the Pip family of fresh bottles and kids cartons launched in March 2012 making a range of products for every occasion.
13 September 2012
Chris Cleaver has been appointed as Planning Director to Identica, as the agency builds its strategy credentials and brings a solid customer perspective to the agency’s work.
15 August 2012
Identica MD, Richard Morris has featured in the New Statesman again. This time he’s talking about how responsibility for the creative industries should be transferred to the business department.
17 July 2012
Identica have created a brand new identity for Attraction World’s brand new consumer facing brand, GoSeeDo.
21 June 2012
Our MD, Richard Morris, has been up to his musings again in The New Statesmen. This time he’s talking about Microsofts new tablet offering, Surface, and why he thinks it will work.
Names are funny things. Take for example “Starkiller”. It’s not a bad name. It’s pretty appropriate for a character in a Sci Fi story – probably a bad guy, someone you wouldn’t want to mess with. But the world would have been a poorer place if George Lucas had left the main protagonist of his most famous work with that moniker, instead of the more evocative (and appropriate) “Skywalker”.
21 May 2012
Our MD, Richard Morris, has been musing on the dangers of gambling on IPOs in The New Statesman. Here’s his piece…
Merchant banks do apparently gamble vast sums on hunches.
Watching the Facebook IPO launch on Friday struck me as a typical example of Emperors New Clothes syndrome. Mainly because I’ve lived through it before.