Create an organic drinks brand to capitalise on the current trend for
health orientated drinks.
Although a lot of fruit juice brands highlight being “natural”, they do it in a playful way, obscuring the real health story. Our analysis revealed consumers were more receptive to brands that had a simple but impactful message about health benefits.
We came up with a name that is universally associated with health-conscious lifestyles and then developed the visual language to clearly represent pure fruit. The packaging is designed for maximum standout in food retail/ QSR environments and this has been carried through to grocery retailing. We have extended the brand across 7 SKUs including kids and snacking variants.
WHAT WE DID
Brand strategy, naming, brand identity, brand extension, packaging design.