Together we pool our skills to deliver world class branding.

People
Chief Executive

Franco
Bonadio

Franco drives the vision of the business and is rumoured to make some of the best home-made pasta this side of New Cavendish Street.

Managing Director

Richard
Morris

Richard manages the agency’s growth. Outside of work he has rings run around him by his 3 daughters and spends a lot of time apologising for his dog.

Deputy Managing Director

Carol
Lavender

Carol leads the company’s client service offer, setting service standards and developing client relationships. There is nothing she enjoys more than sailing in the Caribbean.

Creative Director

Sam
Stone

Sam is obsessive about creating and delivering solutions that are the best they can be. Her other passion is restoring her 200 year old cottage in the country.

Client Services Director

Karen
O’Neill

Karen focuses on our key client accounts and she has a real flair for baking delicious and indulgent cakes.

Creative Services Director

Trevor
Willis

Trevor makes it happen internally and has a habit of taking new things apart to see how they work.

Strategy Director

Sharon
Powell

Sharon helps uncover brand truths that inspire great work. Outside of work, you can find Sharon pottering around farmers markets looking for tasty treats.

Marketing Director

Carly
Mercer

Carly spreads the Identica word and likes to spoil herself every now and then with a shiny new pair of Louboutins.


Partners
EdC

We are part of EdC Communications and share a building with all our partner agencies in New Cavendish Street. Along with Dare, Band & Brown and Elvis Communications we sit along side each other and work together when our clients desire a convergent approach to their brand.

Strategic Alliances

Identica and Your Studio formed a strategic alliance in 2010. Together we combine our strategic brand and retail design service to offer the best of each discipline where clients require an integrated approach.