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Does sex still sell?

18 December 2015 by admin

The broad term ‘sex sells’ has run its course for younger western millennials. However weird it sounds, we’re entering a post sex-marketing world where brands are now finding alternative and authentic ways to re-engage.

An overtly sexual campaign gets seen through pretty quickly by millennials who’ve matured quicker than previous generations. Brands which inadvertently body-shame feel instantly archaic and get dismissed quickly as we saw in London this year with ‘Protein World’s Beach Body Ready’ campaign. The bottom line is that we’ve seen it all before; it’s difficult to shock us with sex. Some communication in the 90’s and 00’s were almost pornographic so to see hyper-sexualised imagery now just doesn’t seem interesting or authentic.

How has this happened? Feminism 2.0 happened. And it’s not just about women. Young millennials, male and female value equality, human integrity and are empathetic towards race and sexuality. There’s nothing equal or empathetic about a skinny model in a bikini. Sex is shallow and shallow brands get found out instantly and tend to get a vicious backlash. Brands are realising this – Abercrombie & Fitch and American Apparel have changed their tune in recent seasons as they’ve both battled falling sales. In Abercrombie’s case, we’ve seen the end of half-naked models and sexual imagery has been removed from bags and all marketing material. Instead the brand will focus on diversity – interesting given a lawsuit they’re facing, allegedly due to discriminating against a hijab-wearing job candidate. It seems that some brands are rightfully growing up with their audiences.

Similarly to A&F, in an effort to show more “real” women in advertisements, American Eagle’s young women’s lingerie line, Aerie, is showing how the girls are in real life, un-photoshopped and with “flaws.” Even the beauty industry –often critisised for communicating a false or unrealistic image of women – is changing their behaviours. UK-based make-up brand Illamasqua launched a competition called ‘Beauty Before Age’, calling for older women, mothers and daughters to model for its next campaign – exemplifying beauty without age limits.

So what’s powerful to these consumers? Real people, non-models, creative individuals, social media personalities – people who are more interesting than just superficial appearance.  We need to stop selling sex and start celebrating sexuality. We’re starting to reinterpret beauty and it feels real, more engaging. Marc Jacobs uses Instagram to recruit real models for his Marc by Marc Jacobs range. That’s the kind of real strategies that will get people talking and buying. No longer are we shocked into looking and pressured into buying.

Superficial and shallow advertising strategies are not dead but they’re dying quickly. To move forward, creators need to focus on originality and authenticity – it’s harder, but way more interesting.

Nathan Hurley

Designers – How to get ahead in branding.

2 October 2015 by admin

We’ve all heard them, the in terms bandied around the branding workplace, they come and go (thankfully so in the case of most of them) but there is one that I think actually makes a lot of sense if you care to extend its original context. The term I’m thinking about is ‘Challenger Brand’.

“Challenger brands enter a category where an established leader dictates the market conversation.”

No wait, it get’s more interesting I promise.

When I looked at the generalised characteristics of a challenger brand, and I’ll list them in a mo’, I actually found myself thinking, well don’t we (designers and creative in the branding business) demonstrate the same characteristics, and if we don’t why don’t we.

Here they are, the characteristics, see if you recognise yourself.

1) Have ambition exceeding resources, a “fire in the belly.”

2) Have willingness to sacrifice and focus; have the nerve to risk and stretch.

3) Ask, “Where can I start my grassroots movement?” Find out where exactly the market audience is that you want to grow.

4) Are willing to break from conventions of their category. To get ahead, you can’t say similar things as others. If you do, you can sadly only turn up the volume.

5) Are ready to make new rules for the game.

6) Assume “thought leadership” for their category.

7) Are willing to create an emotional connection: Become emotionally connected with the customer, your company and what you are selling. Creatively.

8) Are willing to collect ideas that will engage the imagination and emotion of customers. All personnel can be involved, because ideas come from everywhere.

9) Are ready to create an unmistakable brand identity. If you can’t outspend the competition, you have to outsmart them.

10) Plan ahead for integrated campaigns. Retrofitting integration never works as well as planning for it.

11) Will give digital a real seat at the table.

12) Most importantly, a challenger must be a media agnostic. Re-examine your media options at all times.

In sum designers have the same MO as challengers, well they do to me. What I think is really interesting is that we don’t know it half the time. But if we were more conscious of it, more conscious of our positive role to disrupt convention for positive reasons, to continually look to reinvent, to challenge ourselves, then wouldn’t we become more useful, more valued, and more valuable.

I’ve always thought that brand is God’s gift to the challenging mind, it’s so big and so important and emotionally driven that it makes sense, in my mind at least for creativity (and therefore creative) to have a much greater say in how brands are created, reinvented.

That doesn’t mean that we’re trying to turn all of our clients into challenger brands, it means that if we embrace more consciously the characteristics of the challenger then we will be more successful in our careers.

Stuart Dickinson

The most honest piece of packaging you’ll see all year

1 October 2015 by admin

A chance encounter among autumn’s first fallen leaves on my walk into work this morning was enough to stop me dead in my tracks. This packaging is brilliant because it takes away any guesswork or hard work and removes any need for artifice, plumping up, spin or whatever other tricks are in the branding box these days. It did make me think about the forthcoming sustainable brands conference and whether or not utter honesty will be on the agenda. ‘By utter honesty alone will we save the world?’ Well we might if every brand on the planet asked themselves the question ‘How can we easily guide people to our products as efficiently as possible using as little resource as possible and as little spin as possible and be inspiring around a core truth at the same time?’

Stuart Dickinson

How far have we come?

22 September 2015 by admin

Sixty years ago today, Gibbs SR became the first advertised brand on television, with a one minute long TVC promising snow white teeth, healthy gums, fresh breath, and a ‘tingly fresh’ experience.

Leaving aside the fact that many of us still buy toothpaste in tubes, not a million miles away from those shown in the ad, which made us as packaging designers wonder why there’s been so little packaging innovation in that area, it also makes you amazed at how far brand communications has come since those early days.

In a world where we now each receive thousands of brand messages per day compared to the mere hundreds back then, it does draw into sharp focus the need to be pin-sharp and ultra-succinct in how you capture and communicate your core brand idea, and underscores the value in spending enough time and energy getting this right before embarking on realisation through identity and actualisation through comms.

But, I hear you say, as a brand planner you would say that wouldn’t you.  Perhaps it’s just us but ask any creative genius or any client service professional at Identica, they would say the same….

Chris Cleaver

Customer Experience Excellence

18 September 2015 by admin

KPMG Nunwood’s recently published survey, on Customer Experience Excellence, makes interesting reading, not because First Direct and John Lewis are once again held up as paragons of virtue, but because of the businesses picked out as the biggest ‘fallers’.  Surprisingly these include respected household names such as RAC, Virgin Atlantic, Dunelm Mills, Fat Face, and Boots.

The summary coverage of this report points to a number of factors which ladder up to success when it comes to Experience Excellence – this at a time when customers are becoming exponentially knowledgeable about products and pricing, and increasingly driven by peer reviews and shared opinions, way before they even engage with any service business.

The critical success factor seems to be how well employees understand and engage with the brand the represent from a proposition and a values point of view –both fundamental if they are to offer an authentic, differentiated and memorable experience to customers, and help cement the strong relationships on which continued prosperity will depend.

I can’t imagine that staff working for these so-called ‘biggest fallers’ aren’t proud to do so.  Maybe they just need to find themselves in the right context, armed with the right information, supported by the right systems, and in the company of like-minded people?  Maybe they just need to be given a clear brand story to tell and the means to tell it?

Chris Cleaver

Back to School

3 September 2015 by admin

This week, parents across the land will be breathing a collective sigh of relief as their kids return to school – full of hope about all that the fresh school year will bring.

It did make me think that maybe brands might also have that back to school moment too, and should be just as excited about beginning twelve months of further growth and development. 

Perhaps your brand’s education plan would read something like this:

ENGLISH – do we have an interesting story to tell and can we be better at telling it more persuasively?

ICT – how can we better harness the power of technology to reach out to our audiences and engage them in our story?

MATHS – will all that we do add or take away from our brand, or maybe multiply its growth and popularity (or maybe even divide us)?

SCIENCE – in what ways will we be breaking through in our inventiveness – what new experimentation are we planning?

GEOGRAPHY – what fresh and exciting worlds are there for us to discover?  How can we expand our influence across the map?

ART – how can express ourselves in the most engaging and exciting ways? 

So, as the nation’s school children embark on a new school year, and the nation’s parents and carers look forward to seeing them grow and develop, what have the nations brands got planned?

Stuart Dickinson

Google and the end of the big bang soft launch

2 September 2015 by admin

Everyone is talking about Google’s newly tweaked logo. The reason is that the whole world will have noticed it. Is this possibly the first time ever, ever, ever that the entire world (almost) has recognized and taken notice, in more or less the same timeframe, the result of a re-brand.

Back in the day brands would have spent hundreds of thousands of pounds to choreograph a relaunch or a tweak or whatever. Then came the antidote, the drip drip hush hush soft launch. Pointless and apologetic.

Then in come Google, they do it with fun, flair, freedom and a bit of flash animation. No big deal, no big big reveal no big conceal.

Today everyone with a phone, tablet, laptop or PC will have witnessed the rebrand in the same 24 hours.

I don’t care about the font change, or the fact that the ‘e’ is more or less the same as Lenovo’s or that all tech companies seem to be driving headlong towards flat design. I just think Google have changed the script yet again and I think that’s brilliant.

Well done Google.

Stuart Dickinson, Executive Creative Director

Google births Alphabet, but why?

20 August 2015 by admin

So, as we all know, Google Inc has created a new brand called Alphabet that will sit above everything that Google Inc currently does. There’s been the usual PR fanfare that surrounds an announcement from the world’s second most valuable brand. And rightly so, it’s pretty big news for a behemoth of a brand like Google to suddenly start dicing itself up.

There’s been some positive and negative reactions around the world regarding the move that’ll see Google (the search engine and accompaniments) separate itself from its infamous X Lab, Nest, Fiber, Calico and its Ventures and Capital arms. Basically, Google is now focussing on being the Google that we interact with everyday; Android, Maps, YouTube, Ads, Search etc.

The big beef surrounds whether this is the right thing for the multinational to do. Commentators are drawing comparisons to old-economy businesses and saying they’re diluting the power of the brand while others are keen for Google to refocus its attentions on what it is known for and not steer away from its original mission “to organise the world’s information and make it universally accessible and useful.” But this isn’t Blockbuster, Nokia or Starbucks we’re talking about here. This is Google; the great connector of our age; the business that fundamentally and permanently changed western human habits. Let’s take tax breaks and stock value out of the rebrand equation for just a moment as those things tend to breed pessimism. If there were any brand on the planet that consumers would trust to span multiple business sectors and platforms it would be Google. More than any other it can stretch and flex to use its various brand muscles however they may benefit us.

Changing the world takes bravery and confidence and Google has expressed both in giga-buckets up to this point. The introduction of Alphabet seems like a duck and a dive from risks and challenges. I see it more of a swerve as apposed to a solution. For example, if Calcio (the ageing biotech company fighting diseases) were to tragically and catastrophically balls things up, Google will take a big but relatively short-lived share price hit. See Virgin Galactic and BP Gulf disaster. Alphabet can be seen as a scapegoat for these disasters.

However, Google can handle it. Alphabet seems a sheepish, apologetic necessity rather than a rising, confident star like Google is. As consumers we weren’t confused by what Google had acquired over the last two decades – it didn’t need sorting out. We saw it as a pioneer in business playing by its own rules and yet Alphabet seems to play by old-world rules of being risk adverse.

Google isn’t about searching for information. It’s about connectivity and I believe connectivity can flex across a plethora of industries. If there’s one business I trust to connect me its Google. In the new-economy I trust the business that creates my phone software and provides me with email to make my car or build my house and aid my health. It doesn’t need to be broken up for me.

This Alphabet umbrella is a surprising one, whether it’s right or wrong. It poses countless questions but I have one more that may be controversial. Is Google being readied for a sell off?

by Nathan Hurley

Stuart Dickinson joins Identica as Executive Creative Director

17 August 2015 by admin

Identica has appointed Stuart Dickinson as their Executive Creative Director. He brings a blend of creative flair and strategic instinct, grounded on many years experience, and he will play a pivotal role within Identica.

Latterly an Executive Creative Director and Client Partner at Futurebrand, Stuart has worked within two other design giants, Landor and Enterprise IG (now Brand Union), in addition to starting and running his own agency.

He has worked with a host of high profile clients, most recently including Bentley Motors, Morrisons, Xstrata, Zurich Insurance, Ladbrokes and The Royal Mail Group.

Freshbe launches in Westfield London

4 August 2015 by admin

Congratulations to our friends Freshbe for launching their advertising campaign in Westfield London this month. Freshbe is a collection of great tasting  ‘mocktails’ ranging from Pina Colada to Sex on the Beach and Mojito. The brand is being launched globally and this UK launch is just one of many. Bravo.

Ugly. Flavoured water without the make up!

1 July 2015 by admin

Ugly founders Hugh Thomas and Joe Benn were tired of buying products that promised to make them faster, stronger or more beautiful. Quite frankly, they still felt slow, weak and ugly. Everything was either unhealthy or boring, so they decided to launch their own brand with some help from Identica.

Ugly had a clear vision and a strong opinion. Here was a drink that had nothing to hide and so didn’t feel it necessary to dress itself up.  Inspired by this product ethos Identica wanted the brand to be totally honest and transparent, avoiding marketing fluff and empty promises.

We came up with the name Ugly to create stand out in a very crowded market place and to catch the attention and imagination of the customer. Ugly pits itself against all those brands that are made to look pretty and good for you, whilst hiding a load of nasties inside.

To ensure that consumers appreciated the irony in the name, and to ensure Ugly still felt approachable and friendly, we created a fun logotype and locked this us with the core product message: ‘unsweet water’, again stressing the positive difference between this and competitor offers.  Because the brand is all about transparency we designed the logo to be white out of the watercolour background. To keep the design simple and impactful, we changed the colour of the watercolour background to communicate the different flavours across the range.

Hugh Thomas says, “Ugly hasn’t been dressed up to look sweet, pretty and innocent. Refreshingly, it’s just spring water with a splash of delicious flavour. If you don’t love us, that’s fine, but hopefully you love what we are trying to do.”

Michael Nash, Identica’s Associate Creative Director says, “It’s exciting for a brand to be so resolute. Joe and Hugh ooze passion for what they do and the category they are in. It was obvious, we had to create a brand that captured this enthusiasm and the uniqueness of their product. In turn this boldness will give them standout and springboard them above the competition.”

Click here to see the full case study.

Monkey Business – Putting the fun back into rum

21 May 2015 by admin

Zane Lamprey, comedian, actor, producer and writer asked us to redesign his rum – Monkey. The previous design had been centred around Pleepleus, Zane’s monkey, which, though well know by his fans lacked the sophisticated, premium cues and credibility needed for it to thrive in the spirits category.

Identica has given Monkey character to allow its personality to shine through, creating a light hearted fun brand to enjoy sharing, and at the same time making it more stylish.

Its new distinctive design showcases the rum’s barrel aged process, a key element of the brand story, with Monkey’s fun spirit reflected in the inclusion of Zane’s Pleepleus monkey logo embossed on the barrel bottle. Around the label we created intriguing stories and secret messages for fans to discover to remind them of the origins of the product.

Keith Davie, Identica’s Design Director says, “This was our chance to have some fun with the bottle and labelling. We knew that Zane’s buoyant personality needed to be communicated at all times and I think we’ve done that successfully. If you look a little closer to the label and bottle there are some hidden treasures –telling a compelling story is paramount today.”

To see the full case study, please click here.

Freshbe targets flavour-seekers

6 May 2015 by admin

Global Functional Drinks launch a new generation of soft drinks, offering  millennial flavour-seekers a greater choice in the chiller.

Freshbe will hit the impulse trade to great acclaim, with an extraordinary, high quality range of soft drinks. The full range includes five unique flavours in the UK and US markets:  Mojito, Cosmopolitan, Pina Colada, Sex on the Beach, Strawberry Margarita Light (UK), Mai Tai Slim (USA),

Identica’s International Business Director Zukhra Pontey said: ‘we were delighted to bring our soft drinks expertise to bear on the creation of the Freshbe brand.  The timings were tight but by working closely with GFD, we were able to complete the renaming and redesign of this exciting new range of soft drinks in six weeks. ‘

Associate Creative Director at Identica, added: ‘we focused on introducing a much greater level of appetite appeal into the packs, and brought the sophistication of the product fully to life on each pack through careful styling of the brand name and associated on-pack language.  We also concentrated hard on giving Freshbe a strong shelf stand out, given it’s a new idea in what is a crowded and highly competitive category. ‘

Sergey Stepanov, International Marketing Director at GFD, said: ‘Identica worked quickly, using the research and market understanding we had gathered, to diagnose what was required to make this opportunity fly.  Their strong strategic, design, production, and project management skills meant we were able to relaunch our brand with a revised brand name and a brand new identity in record time.  We are looking forward to strong sales as we move towards global roll out.’

To see the full case study please click here.

Championing Customer Service

16 April 2015 by admin

Identica and The Institute of Customer Service have been working together to communicate the important role that customer service plays in tangibly improving the customer experience.

The independent and professional membership body aims to improve the performance of some the UK’s most forward thinking organisations by implementing service strategies to benefit the customer and business alike.

Identica created a programme of customer research designed to explore how current members feel about the organisation. This insight gave us clarity over how we could visually manage the organisations rebrand.

We’re proud to launch a fresh new approach for the brand mark. It’s modern and authoritative feel helps us achieve our goal of celebrating the high standards of customer service that the organisation promotes so proudly. A bright and engaging illustrative style anchors The Institutes’ many communication tools and underlines the brands new fresh perspective within the industry.

We look forward to The Institute continuing to expand its influence in Europe and beyond. To see the full case study please click here.

Born on the Web

10 April 2015 by admin

Like it or not, there is a growing gap between those born before the web and those born on it. Generation Z (5-19) may not look upon libraries, post boxes or landline telephones through nostalgia-tinted glasses like we do but they’re changing the world of media, advertising and pop culture quicker than we’d like to admit.

It’s a given that Gen Z kids spend vast amounts of time online and that access to endless information is no gimmick to them.  Born on the web kids have created a culture of  ‘Me’ that is unique to their peer group. It’s a new paradigm. Gen Z kids are watched by other Gen Z kids and they’re both role models and equal peers.

They’ve created online stars that don’t sit above a base of fans like our traditional pop-culture stars do. They have communities and tribes that interact with each other on a singular plane, not like our traditional hierarchical system.

Read More >

Identica launches Kwak – a baked snack especially for ducks, swans and geese.

1 April 2015 by admin

The idea arose following RSPB advice that feeding bread and other starchy foods like chips to ducks, swans and geese can actually be harmful to them, and yet everyone knows what a pleasure this is for adults and children alike.

Identica were commissioned by Danish bakery Fiktiv, to create a baked snack brand that ducks and swans love and which is nutritionally balanced too. Each piece is cleverly shaped like a slice of bread and can be torn and thrown as normal. To prevent problems of uneaten Kwak becoming rotten, it dissolves completely in water after just 15 minutes, becoming a fine powder that fish will eat. Kwak comes in a variety of styles (plain, brioche, pumpernickel, and sourdough) so that even the fussiest duck and most refined swan will find something they like.

Identica’s Account Director Lily Pond says, ‘’We always work from the consumer outwards and so it was important for us to really understand park-based urban wildfowl in tackling this project. It was important to us to capture the timeless pleasure of feeding the ducks, something that we’ve all done, in how we created this brand, but make sure we brought it bang up to date.’

Kwak will be on sale in grocery stores throughout the UK from 1st April 2015.

To see more visit the full case study here.

Identica In The Pink With Podrujka

30 March 2015 by admin

Identica has been working with Podrujka, the well know Russian drogerie, to refresh their brand identity, and a new branded experience in-store, to keep pace with the increasingly image-conscious young Russian shopper.

Working with the recognizable Podrujka pink and other existing brand equities, Identica has created a more contemporary, sophisticated and stylish identity for the brand, with additional depth to the colour palette and the development of a brand device, and a raft of creating a raft of additional textures, patterns and shapes that could be used as a unifying visual language.

This refreshed identity is now being worked through Produjka’s retail environments, taking the pink ribbon device developed as part of the identity and using it to guide the customer journey, as well as using it to ‘wrap’ and so brand each store with a pink bow.

Zukhra Pontey, Identica’s International Business Director said: ‘ We’ve been able to put our broad experience in brand identity and retail environmental design to good use on this project.  Having successfully completed this brand refresh, as well as working the new identity through the Podrujka estate, we are now working with them on several of their key product ranges, to create a strong wow factor at the shelf level too.’

Elena Ignatenko from Podrukja said:  ‘We chose Identica because we worked with Identica before and it always met our expectations in terms of generating creative idea and design’.

Click here to see the full case study.

What We Saw At IFE 2015

27 March 2015 by admin

Representatives from the Identica planning, client services and international teams headed to the IFE at London’s Excel centre this week. Despite the size of huge exhibitions like this, a number of new products and interesting brands shone through, and so, for those of you who were unable to attend in person, here is what particularly struck us.

As we emerge from recession, there are plenty of new things to see.

Click here to see our findings.

Putting J2O at the centre of summer get-togethers

23 March 2015 by admin

Britvic asks Identica to design J2O Garden Rose, its latest Limited Edition created to put J2O at the centre of summer get-togethers.

During the summer months, people love to socialise al fresco, and are looking for a soft drink to enhance the moment. J2O Garden Rose is a unique blend of apple, raspberry and rose flavour that is the perfect blend for those long summer days.

Identica developed the name Garden Rose to bring the taste of summer to J2O and give a hint of the delicious rose flavour.  The packaging was designed to communicate J2O’s blend of fresh summer fruits and to give a light summery feel.

Identica created the abstracted illustration of rose petals and fruit leaves to give an optimistic, uplifting feeling that builds anticipation of the flavours within.

Mike Nash, Associate Creative Director at Identica said, “Our design solution captures the happy moments during the summer months, when families and friends are enjoying the warmer weather together.”

Jonathan Gatward, GB marketing director at Britvic Soft Drinks, said: “We’re thrilled to see the launch of J2O Garden Rose – it’s a different flavour profile from the core J2O blends, offering consumers a new, refreshing, taste experience for spring and summer soft drink occasions.”

Click here to see the full case study.

Called For Brands

11 March 2015 by admin

We recently came across a list of the 200 most searched for items shoppers were looking for while on their website. The data was slightly out of date but nonetheless interesting.  Of the 200 items only 14 were brands. These select 14 are ‘called for’ brands – brands that are so definitive and iconic that they are emblematic of an entire category. This is the mark of a truly iconic brand.

What else did we learn? Well, as you might expect, there are the brands that have created a category in such a way that they own the space completely. We are talking about product brands like Weetabix, Quorn and Weight Watchers – a style or type of product that consumers inextricably associate with a brand name.

Then there are the category super powers. The brands that don’t necessarily define a category but will have the majority of control in that field of play. From this list, these are players such Coke, Fairy, Ryvita and Bisto.

Read More >

Identica redesigns Rohaus for the European & Russian market

6 March 2015 by admin

Identica have redesigned household appliance brand Rohaus to bring a premium style and quality statement to the European home-wares market.

Today’s consumers demand not only superior performance and higher quality from their home electrical products, they want ultra stylish products that are a joy to use, and that inspire pride in ownership. The Rohaus brand was specifically developed to emphasize the combination of Dutch technology and European engineering to bring a professionalism into the home.

The sleek 21st century product design is showcased in stylish packaging, which is at the same time discrete but has strong stand-out and a unique visual signature. Identica have successfully designed a brand that exudes quality across many touch points in a marketplace that commands quality from their brands.

Click here to see the full case study.

Identica appointed by J2O to design logo and packaging for Spritz

25 February 2015 by admin

Identica is appointed by J2O to design the logo and packaging for the new sub brand J2O Spritz, created to take the brand into new occasions.

Britvic created the lightly sparkling variant of J2O for adults looking for choice beyond alcohol when socialising. The name and design needed to appeal to an audience looking for something that feels special, has been designed exclusively for adults, and which fits in at a bar or restaurant when socialising.

The name Spritz was chosen to communicate the light, sparkling, refreshing nature of the drink. The pack was designed to look premium and sophisticated, using white and silver to give it a minimalist, paired back look to appeal to an audience looking for something that has an understated confidence.

Identica and Pip Organic pick up DBA Bronze

13 February 2015 by admin

Pip, pip, hooray! Identica picked up juicy bronze trophy for its work with Pip Organic at the 2015 DBA Design Effectiveness Awards.

Identica were awarded for creating a package design that has helped the Pip Organic brand achieve 54% year on year growth over the last few years.

We have worked with Booost Trading, the owners of the Pip Organic brand, from day one and have helped them grow from seed to blossoming tree. We are privileged to be the design partner for Pip Organic and excited about the journey we are sharing.

Over the next 12 months Pip Organic will be diversifying into other categories so we’re looking forward to further opportunities for design awards!

The Identica and Pip teams had a great evening at the Award ceremony on February 12 at London’s Tobacco Dock rubbing shoulders and chinking glasses with the industry’s finest.  A big thank you to all involved.

Fifteen Brands for Twenty-Fifteen

2 February 2015 by admin

We’d like to think we know our brands here at Identica and we’d especially like to think that we know what brands are on the horizon.

In Fifteen Brands for Twenty-Fifteen we’ve highlighted fifteen innovative, progressive and disruptive brands that have the potential to explode into our consciousness in 2015.

In our 2015 shortlist we’ve showcased brands that have innovated in an established marketplace to create new consumer behaviours as well as brands that have challenged the status quo for certain products and services.

Click here to view.