CHALLENGE

Pernod Ricard wanted to strengthen its famous Ararat brandy’s position in the valuable Russian market, so they asked Identica to help express a new positioning, “Engaging and Inspiring Legends for Today” across the branding.

INSIGHT

Leveraging the brand’s proud Armenian provenance and heritage would communicate authenticity and sophistication to modern, brand-aware audiences.

SOLUTION

We reviewed and modernised all brand identity elements to give more clarity and standout, and developed a new symbol that could unite communications across the range. The bottles we designed for the 9 variants are pure Armenia, a stylish new take on their ancient culture. We achieved an outstanding quality feel from the standard 3 Stars to the handmade crystal glass of their Extra Premium.

Client

Pernod Ricard

Sector

Alcoholic beverages

Region

Global

WHAT WE DID

Brand strategy, brand architecture, brand identity, packaging design, brand management, gifting, retail design.