Identica’s gifting campaign for Clive Christian luxury fragrances has been launched in time for Christmas, and is designed to work over the year across a variety of cultures and occasions, as well as non specific gifting.  The campaign titled ‘Because’, allows customers to personalise and express their individual reasons for gifting.
Oversized gift tags sporting customer generated messages give the campaign a personal touch, and allows it to flex both in-store and within on-line environments.
Using the gold gift wrap and black tissue paper we created as a key asset of the Clive Christian gifting experience, we commissioned paper artist Sarah Matthews to create stunning super-sized flowers.
This beautiful window display in Selfridges, Oxford Street, can be viewed up to Weds 8th November, after which this magical display will move inside Selfridges to the Mary Site, on the ground floor near the central atrium.

Full case study to follow.

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