CHALLENGE

To create a brand for the new Cloudtag product to be launched at CES in Las Vegas

INSIGHT

Most activity and heart rate monitors on the market are for consumers who are already pursuing fitness goals. We felt that this alienated consumers who are beginning their fitness journey and so wanted Cloudtag Track to feel friendly and approachable.

SOLUTION

Creating a look and feel for the brand that felt empowering and optimistic we were able to communicate the emotional benefits of fitness whilst also explaining how Cloudtag Track would help consumers successfully reach their weight loss and fitness goals, and keep them on track to shape their future.

CLIENT

Cloudtag

SECTOR

Healthcare

REGION

UK / USA

WHAT WE DID

Positioning. Naming.  Branded collaterals.  Exhibition stand design.  Launch communications materials.