To create a brand for the new Cloudtag product to be launched at CES in Las Vegas
Most activity and heart rate monitors on the market are for consumers who are already pursuing fitness goals. We felt that this alienated consumers who are beginning their fitness journey and so wanted Cloudtag Track to feel friendly and approachable.
Creating a look and feel for the brand that felt empowering and optimistic we were able to communicate the emotional benefits of fitness whilst also explaining how Cloudtag Track would help consumers successfully reach their weight loss and fitness goals, and keep them on track to shape their future.
UK / USA
WHAT WE DID
Positioning. Naming. Branded collaterals. Exhibition stand design. Launch communications materials.