CHALLENGE

Flagman was launched in 1998 using naval imagery and other Soviet emblems to create an authentic brand story. They approached Identica to help them evolve the brand identity and rejuvenate their brand packaging.

INSIGHT

Flagman was positioned as a modern drink that capitalised on the best vodka-production techniques within Russia, so we knew that we had to bring some of the brand’s emblems up to date to highlight this quality proposition.

SOLUTION

We de-emphasised the naval image, modifying the striped neck and creating a fresh new look that gave it both recognition and standout in an increasingly crowded market.

Client

Russian Wine & Spirits Company

Sector

Alcoholic beverages

Region

Russia & CIS

WHAT WE DID

Brand strategy, brand identity, packaging design.