Identica is proud to announce the recently appointed Richard Clayton as their new Creative Director. Richard was previously Creative Director at Coley Porter Bell and will be working alongside MD Carol Lavender, who commented: “we’re very excited to be working with Richard and look forward to welcoming him into the Identica family”
Richard has over 20 years’ experience working with a diverse range of FMCG, corporate, retail, and luxury brands, both major global and smaller local clients.
Over this time he has developed long lasting relationships with well known names such as Chivas Regal, Royal Salute, Coca-Cola,The Glenlivet, Perrier Jouet, American Express, Jordans Ryvita, Coutts and the RAF to name but a few, picking up numerous awards along the way – most recently winning a Platinum (Best in Class) award for Chivas Regal.
A passionate and positive hands-on creative with a strong drive to develop brands in a 360º way, Richard creates impactful solutions based on sound strategic foundations. So he will be right at home at Identica!
When not at the office, or at the diving pool watching his eldest son competing, Richard is a keen runner and can be seen pounding the streets of South London at the weekend.