CHALLENGE

Keep Nike top of mind with consumers visiting Foot Locker stores across Europe.

INSIGHT

In a multibrand jungle like Foot Locker, it’s survival of the coolest. We investigated how Nike could communicate in different ways to maximise its appeal and send out siren calls to customers in and around the store.

SOLUTION

We gave Nike a head start over its competitors with unmissable displays, window installations and messaging. We found ingenious ways to create standout elements in limited selling space, often reducing the stock on display to generate focus. Outside the stores, we used pavement artists and other ambient/guerrilla activity to stir up interest. By constantly refreshing the creative, we kept Nike in the hearts and minds of this mercurial young market.

CLIENT

Nike

SECTOR

Retail

REGION

Europe

WHAT WE DID

Brand communications, retail design, street design.