CHALLENGE

Working with the Post Office in 2012 at one of their flagship branches in Birmingham, Identica analysed the way customers were using the space and created a completely new in-branch communications system and customer flow.

SOLUTION

By identifying and clearly signposting the different customer missions, we not only helped the Post Office grow awareness of its products and services, but also improved the overall customer experience.

CLIENT

The Post Office

SECTOR

Retail

REGION

UK

WHAT WE DID

Consumer insights, shopper marketing, retail planning, POS communications, retail environments.