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Three new faces of Tesco Extra

6 September 2013 by admin

Great to see our work for Tesco on the new Tesco Extra store getting some positive press:

BBC

Daily Mail

The Drum

Design Week

Download the Retail Week Article here

Retail commentator Steve Dresser of Grocery Insight is quoted in one of these articles saying “The overall experience [at Watford] is experiential and far more engaging than what we are used to in the typical Extras. The POS is much sharper and more human and this is a key sign of change in the business”.

Jennifer Creevy from Retail Week wrote “It is also worth noting that in all three of the Extra stores, Tesco has made what looks like a minor homage to the food visual merchandising displays that are a feature in Marks & Spencer’s Simply Food stores”. These are different in each store and are placed at the ends of aisles and on the corners of deli counters, among a number of locations, and soften the overall look and feel of these very large interiors. This all adds up to a store design kit of parts. Tesco claims that each of the stores is different, as each is a response to the different demographic, and looking at them it would be difficult to argue against that”.

Read more about our work with Tesco here…

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