Travers Smith is one of the UK’s leading corporate, financial and commercial law firms, head-quartered in London. It is famous amongst its clients for its high levels of partner involvement, its deep industry knowledge and reputation for being commercially savvy. Travers Smith asked Identica to help it create a fresh approach to one of its annual key publications – Market Trends in Private Equity.



Whilst the Market Trends report’s key objective is to deliver high quality comprehensive information, we felt that the publication needed to be given a more dynamic quality so that it could serve as both an easily digestible quick read and an in-depth report.



We used infographics and other summary visual devices to convey the bespoke data and expert opinion the firm needed to present, resulting in a fresh look and feel for the report. We’ve now worked with Travers Smith on both the 2017 and 2018 editions of Market Trends, as well as other flyers and brochures for multiple practices within the firm, to help them create greater impact and cut through in their marketing and new business activities.


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